Out-of-the-Box CRM features in SAP Business One
One of our valued customers recently narrated in an interview their unique journey to SAP Business One and how its built-in CRM features played a major role in it. Jamaica Cottage is an extremely successful builder of premium woodsheds and cottages. As a B2C manufacturing company with a heavy focus on online marketing, CRM software was always cored to their business model.
Their growth and vision demanded a strong integrated cloud-based ERP with manufacturing, financials, and inventory controls but they could not sacrifice their core: CRM.
They had been using Salesforce for the past 5 years. When they learned about all of the out-of-the-box SAP Business One CRM features they realized it was possible to have all they needed in one single system.
“SAP Business One covers all our CRM needs. (…)We feel that we are very well positioned and very well prepared for what’s coming next. We are looking to double the size of the Company in revenue, volume and size.”
Domenic Mangano, Founder. Jamaica Cottage Shop. South Londonderry (VT).
To read the full story, click here.
CRM feature requirements vary tremendously from company to company. For some, the priority is handling their soft vendor and customer relations, starting by keeping a single source of truth when it comes to Master data and avoiding having to manually enter information each time they work on a customer’s sales quotation or order. For others, their focus is managing their sales pipeline, increasing visibility into the different stages, and being able to make decisions to increase their closing rate, for instance. You might even want to use CRM features to manage marketing campaigns, tracking results, and extracting reports to better target your message and offers to your installed base as well as potential customers.
SAP Business One’s built-in CRM features allow you to tackle all those tasks without the need for customizations or add-on products.
When you combine the power of SAP Business One CRM features and the HANA Engine, you get additional resources like the Customer 360 view and embedded analytics.
In this 8-minute video, you will learn how a Sales Manager becomes proactive about their pipeline to push more deals to close using SAP Business One CRM features. Also, see how you can increase customer retention and nurture your customer base for up-sell opportunities.
Remember that with SAP Business One you get other key functionalities, on top of CRM features.
SAP Business One Key Capabilities include: